Author Interviews #35: Joseph Alexander


It’s getting chilly here in rural Northumberland, but that can mean only one thing…log fires, hot toddies and Christmas around the corner, not to mention more reading time indoors! With that in mind, I’m delighted to welcome non-fiction author and entrepreneur Joseph Alexander back to the blog for this week’s author interview to tell us all about what’s he’s been up to.

Joseph has been a guitarist and music tutor for over twenty years. His tuition books are published in four languages and have sold over 250,000 copies to critical acclaim. As well as being a prolific author, Joseph is also a publisher of other up-and-coming music writers. His label, Fundamental Changes, publishes a wealth of new musical talent.


Joseph Alexander

Today, he’s here to tell us about a new book he’s co-authored with Tim Pettingale. Geared especially for those readers who are considering self-publishing (as I did), The Self-Published Millionaire is packed full of helpful advice and personal anecdotes to help you with your own publishing journey and is out today!

To find out a bit more about Joseph and his work, I sent him some short questions which he kindly agreed to answer. Here goes:

Tell us a bit about yourself- how did you get into this writing gig?

Well, it all started quite accidentally about six years ago. I was teaching guitar privately to about 30 students and, to save time in lessons, I was filing away all the notes I gave them. It was much quicker to print out my lesson notes than to write them out over and over again.

After a while, I had all these resources and I decided to organise them into a tuition book. I threw it up on Amazon without thinking too much more about it but, for some reason, it started to sell. I figured I could be on to something, so I wrote another one… and another. Before I knew it I’d written 40 books and published 120 titles by other musicians. It’s all grown fairly organically and it’s been a lot of fun.

What’s your latest project?

I’m releasing Self-Published Millionaire on November 14th. It’s a complete, step-by-step guide to everything I do, from planning, to writing, from publishing to marketing. I’ve tried to shine a light into every single process and shared all my secrets.

What inspired it?

People kept asking me to do it! I actually started writing the book about eighteen months ago, but wasn’t sure if I was comfortable with that kind of attention. However, I figured that it’d be beneficial for new authors and help them to avoid some common mistakes and pitfalls.

Got any advice for people just starting out?

Be prolific. Amazon is amazing at cross-promoting your books, so try to build a brand. Don’t write your magnum opus and expect people to stumble upon it… write frequent, shorter books and stick to a regular release schedule. Also, build your mailing list. That’s essential.

If you could, what do you wish you could go back and ask your Old Self?

Are you sure you want to do this?! The success is great, but there have been quite a few struggles on the way.

Finally, where do you see yourself in five years?

Hopefully, living in Europe and running my two businesses. I have a publishing company for the music books, but I’ve just started a new service for authors where we provide everything from covers to editing and even ghost writing.

…thanks, Joseph! I have no doubt that your new book will be really helpful to other writers just starting out. Wishing you every success with the new release!

Have a lovely day!

LJ x

P.S. For those of you who are interested in the fiction side of things, I wanted to thank you for your incredible support of The Hermitage (DCI Ryan Book 9) and The Infirmary (Audible Originals’ audio drama of the prequel story to the DCI Ryan series). Longstone (Book 10) will be out on 10th December and is available to pre-order right now.

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